I’m convinced that most corporate communications, marketing and content marketing headlines are label headlines. Yet the most common type of headline I review as a writing coach is - by far! - a label headline. We analyzed 99 headlines in one edition of the Times, skipping the sports pages. That’s why serious communicators and publications like The New York Times avoid them. And they don’t say anything about the topic. They skip the verb, so they suck the action out of your headline. Label headlines like Label headlines carry a double problem. Warning label Label headlines communicate the topic - but nothing else - about the story. Note to self: “Label headline” is not a headline. Quotes on the body in feature article structureĭon’t just slap the topic on top of the story.Quotes on the prewriting stage of writing.Quotes on how to become a better writer.Resources on how to become a better writer.Quotes on why storytelling is important.Resources on importance of skimming and scanning.Quotes on conversational business writing.Quotes on how to write a simple sentence.Quotes on short form and long form content.Resources on how to measure readability.Resources on the importance of readability.Continuous partial attention syndrome quotes.Quotes on the ideal press release length.Press release first paragraph: Try features.Reach Readers Where They Look on-demand training.
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